The Perfect Pitch Deck: A Great Step by Step Guide

The Perfect Pitch Deck: A Great Step by Step Guide

Step by Step Guide to Crafting the Perfect Pitch Deck

The perfect pitch deck is essential for businesses looking for investment, whether they’re new start-ups or established businesses with new projects. It should be concise and convey the message clearly. With the right pitch deck, a business can sell its product, concept, or idea to investors. This step-by-step guide will explain how to create a pitch deck that will get your message across.


Let’s start off by asking the question what is a pitch deck?  A sample pitch deck can be found here and it is a series of slides used to facilitate an investment pitch to likely investors.  You should generally start with a pitch deck outline describing what the presentation will be over.  You can use pitch deck powerpoint templates to get started.  Giving the pitch deck presentation can be a challenge and must be practiced over and over to make sure it is perfect.  Most times you only get one chance to make the great impression.


Creating a pitch deck is one of the most important aspects of a successful pitch. Investors want to see a return on their investment, and they will not invest in a business that does not have a clear idea of how to achieve this. According to TechCrunch, investors spend on average three minutes and 44 seconds reviewing a pitch deck. With this in mind, companies should craft pitch decks that are easy to read and can be understood in five minutes or less.

The structure

First, the structure of the pitch deck is crucial. It should be simple to understand and include relevant details. For example, the structure of a pitch deck for an email should be self-explanatory. On the other hand, a pitch deck for a live presentation should be structured differently.

The first slide should explain the company’s product. The slide should be simple to understand and at the same time should be visually appealing. A screenshot of the product or a light click-through animation can help. The key is to demonstrate how your company’s product or service solves a problem that others have had difficulty with.

Tailored to the audience

Next, the pitch deck should be tailored to the audience. Investors are interested in making money, so it’s important to convince them that they can make a return on their investment. This means that your pitch deck needs to talk about your business and product. Thousands of product ideas are out there, so you must focus on your idea’s ability to be profitable.


Before you start writing your pitch-deck, you should make sure to do a little research. After all, the most effective pitch decks are those that contain relevant data. You can start by researching the type of audience you’ll be pitching to and their expectations of your presentation. There are many platforms available to help you with this task. PowerPoint, Keynote, and Prezi are three popular platforms that offer customizable templates and options. Once you have all your data, make sure to proofread and test it to make sure it’s clear and easy to understand.

Lastly, remember that investors spend most of their time looking at financials. While you shouldn’t fill several pages with detailed financials, it’s important to provide an overview of your current financials. Investors will want to see your income statement, sales forecasts, and cash flow. Be sure to include a financial projection of your next few years as well.

Fill with facts and data

Most of the best pitch-decks contain important facts about your business. Including useful statistics, goals, and a visual demonstration of your product can help investors decide if your business is worth investing in. In addition to these facts, you should also discuss underlying assumptions and show a realistic projection of your company’s growth.

A pitch-deck is an essential part of attracting new business and generating funds. A successful pitch deck will create a positive impact and help build relationships with investors. Moreover, a successful pitch deck will show potential investors that your business is worth investing in.


When presenting your pitch-deck, make sure that it is clear and to the point. Images or text on the slides should only be necessary to achieve the primary goal. In addition, remember that too much information can leave the audience confused. Therefore, practice delivering your presentation several times before presenting to an audience.

The main objective of a pitch deck is to convince the audience that your company solves a real problem for a real customer. This will make it easier to convince the audience to invest in your company. Moreover, you can make your pitch deck more compelling by using a story slide.


The first step to crafting a pitch deck is to understand your audience and the type of presentation you’re going to be making. A pitch deck for an email will be different from one for a live presentation, and you need to keep this in mind while creating the pitch. While you can’t include all of the details in one deck, it’s important to be as transparent as possible in order to attract investors.

When drafting a pitch deck, it is important to understand your target audience and focus on their needs and wants. This will help you create an engaging and enticing presentation for your audience. It’s also important to remember to keep the content short. The best way to do this is to focus on a single slide.

Solving a major problem

Your pitch deck should highlight how your product or service solves a major problem for a huge group of people. Use quotes or testimonials from satisfied customers to show social proof. You should also include columns of data to show how your business is growing. Make sure to choose a market that is large and has lots of potential.

Your pitch deck should consist of ten to twenty slides, ideally containing a business plan, vision, and a strong hook. The goal is to sell value and pique the interest of the investor.

Font size

If you’re looking to raise money, your pitch deck should be updated regularly. Sending investors an outdated deck can hurt your chances of getting the money you need. Often, you’ll need to send slides in advance, so be sure to make them in a PDF file to save time and money. PDF files preserve the fonts and styles of the slides you send.

Start by creating an executive summary. This should be one slide long, and should describe your business in a concise way. Include your logo and tagline, if you have one. The tagline should describe your business, differentiate it from your competitors, and explain how your company can benefit investors. The rest of the pitch deck is about laying the groundwork for a possible investment.

Include an appendix

When crafting the perfect pitch deck, an appendix is an important feature to include. An appendix is a document that does not present to investors in the same way as the rest of the deck. Instead, it is presented as additional information or questions that will be asked by potential investors.

In the appendix, include bios of key people, whitepapers and supporting documentation. If you have to include technical details, make sure to add them in the appendix, as you may be asked the same question again. For instance, a graph of month-on-month sales can be expanded upon by showing demographics of those who buy the product.

Slide count

A pitch-deck should have at least 12 to 15 slides. Anything less will feel cluttered and confusing. A pitch deck is not the same as an email, so it should be as detailed as possible. Investors will want to know who you are, what you do, how much money you’re making, and what you have to offer. The sequence of slides you use will depend on your industry and stage of development, and you may want to use an appendix to answer frequently asked questions.

Investors will also want to know about your team. Include slides detailing your team members’ qualifications and additional achievements. This will help them make an informed decision about your company. Moreover, supplemental slides can serve as visual aids for the answers provided in the pitch-deck.

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